La relazione generosa

For the publication of La relazione generosa writes the Conservatorio della Svizzera italiana:

"Why does the generosity of patrons and philanthropists play such an important role in addressing the challenges of increasingly complex societies? What are the most common attitudes and behaviors of patrons and people seeking philanthropic donations? How can collaboration with patrons be successfully organized?

Answers to these and many other questions the new book La relazione generosa - Guida alla collaborazione con filantropi e mecenati [...] in which insights from various disciplines are gathered and philanthropy is made a privileged object of study. Approaches from psychology, neuroscience and behavioral economics are addressed in order to bring the philanthropic project to life.

The first complete handbook on philanthropic relations in Italian comprises nine chapters and an appendix dedicated to the new development paths of the sector. Within each chapter, checklists complement the coverage of the contents, so that the reader can immediately apply the various methodological criteria when working with patrons. The handbook provides a large amount of empirical information that effectively delivers the essential information without making it difficult to read. The text can also be consulted chapter by chapter, depending on the reader's needs, to shed light on specific aspects. The book has been written with all those who work with patrons in mind: Philanthropy specialists, communications and marketing professionals, as well as students and other interested parties.

In order to support creative artists who have been hit hard by the Covid-19 pandemic, the authors are donating the proceeds from the sale of the first edition of the book to the Orchestra Senzaspine [from Bologna] and the Solidarity fund for students at the Music Academy of Italian-speaking Switzerland, Lugano."