Musikmesse Frankfurt 2020

In 2020, the Music Fair the best possible conditions for professional exchange. On the first two days of the trade fair (Wednesday, Thursday, April 1 and 2), trade visitors will be the focus of the event. On Friday and Saturday (April 3 and 4) there will be special tickets for private visitors. On these days, the Musikmesse Plaza pop-up experience market will enter its second round as an additional offer. Here, end consumers interested in music can buy instruments, sound carriers and lifestyle products directly and take part in a packed entertainment program. Also on Friday and Saturday, the Community Hub "Home of Drums" will premiere on the exhibition grounds. The event combines product presentations by key players in the drums sector with knowledge transfer, networking and performances by well-known drummers. The accompanying Musikmesse Festival is also celebrating a small anniversary in its fifth edition. From March 31 to April 4, it offers concert highlights on the exhibition grounds and throughout Frankfurt and also invites companies to present their artists and brands.

This anniversary marks four decades of partnership between Messe Frankfurt and the international music industry. 2020 marks an important evolutionary step for Musikmesse. "We are creating an overall event that activates all participants in the value chain - from instrument manufacturers to concert promoters, from dealers to music lovers, from long-standing industry experts to interested newcomers. More than ever, we are relying on attractive content that we create together with exhibitors, organizations from education and research as well as think tanks and innovation leaders," says Michael Biwer, Group Show Director of the Entertainment, Media & Creative Industries division of Messe Frankfurt Exhibition GmbH.

A key aim of the 2020 trade fair concept is to give companies of all sizes and sectors a home at the event. The spectrum of exhibitors who have already announced their participation in Musikmesse ranges from international key players to small manufacturers and hidden champions, including AER Music, APC Instrumentos, Aquila Corde, Arnold Stölzel, Beltuna, Bosporus Cymbals, C.A. Götz, Cooperfisa, D'Addario, Dörfler, Enrique Keller, Franz Sandner, Godin, Hal Leonard, Kawai, Miraphone, Music Distribution Services, Musictech, PetzKolphonium, Pirastro, Saga Musical Instruments, Schilke, Suzuki and Thomastik Infeld.

The two-day special event "Home of Drums" will also feature numerous important brands in the drums sector, including DW, GEWA, Gibraltar, Gretsch, Latin Percussion, Mapex, Millenium, Natal, Paiste, PDP, Pearl, Protection Racket, Remo, Roland, Sabian, Sonor, Toca Percussion, Vic Firth, Yamaha, Zildjian and Zultan.
 

Once again, the Musikmesse will take place on the east grounds of Messe Frankfurt. Hall 3 is the focal point of the event. Level 3.0 presents innovations in the fields of pianos and keyboards, drums and percussion, electric guitars and basses as well as woodwind and brass instruments. Level 3.1 is home to acoustic guitars, string and harmonica instruments as well as publishers and associations.

Messe Frankfurt Exhibion GmbH / Pietro Sutera

Hall 3

In addition, the "Networking & Education Area" will be a central meeting and further education platform. It offers specialized lecture stages on topics related to music trade and marketing (Networking Forum) as well as music education and therapy and cultural policy topics (Education Forum). Trade fair participants will also find a lounge for professional discussions with business partners, speakers and industry experts. Companies that wish to participate in this setting and do not wish to present products can show their presence in this area with a reduced stand package. In addition, various all-inclusive packages are available for fully equipped exhibition stands in the exhibition halls - so even small companies and start-ups can take part in the event with little cost and organizational effort.

With the Circle Stages, Messe Frankfurt is continuing another successful premiere from last year's Musikmesse. On all days of the fair, visitors will experience a packed program of workshops, product demos and live performances, which will be organized together with exhibitors. The round stages are equipped with state-of-the-art event technology and are located in direct proximity to the exhibition areas on hall levels 3.0 and 3.1. Exhibitors are also invited to help shape the program and showcase their brands in and around the Festival Arena on the outdoor area.

Messe Frankfurt Exhibion GmbH / Petra Welzel

Circle stage 2019

In recent years, Musikmesse has already opened up to new subject areas and will continue to do so in 2020. The program highlights of Musikmesse include:
- German Musical Instrument Award with festive award ceremony
- European Songwriting Awards: The live final at Musikmesse
- Class Music Day: Lecture series especially for music teachers
- Frankfurt Music Prize for outstanding musical personalities
- International Vintage Show: Guitars with tradition and history
- Music Tech Fest: Innovation Lab for creative developers
- Music4Kids: a space for young musical explorers
- Musikmesse Campus: Experts coach the professionals of tomorrow
- Musikmesse International Press Award for the best products of the year
- SchoolJam: Musikmesse is looking for "Germany's best school band"
- New Therapy Instruments" competition for international instrument makers, therapists and artists
 

Under the name "Musikmesse Plaza", content for an experience-oriented B2C target group will be bundled on April 3 and 4 in parallel with the other offerings: from musicians of all levels of knowledge, collectors and instrument lovers to fans and newcomers. The centerpiece is the pop-up market in Hall 4.1, where suppliers can sell their products directly to end consumers. Visitors can also look forward to an extended event program with a festival atmosphere on the outdoor area. Music lovers can discover some treasures at a huge record and CD exchange. The special International Vintage Show exhibition will feature an extended program including a Fender and Gibson workshop and a Vintage Guitar Party with star guitarist Thomas Blug as musical director. The Music4Kids area is also open to families.

During Musikmesse Plaza, the international drum industry is initiating a meet-up concept for drummers and percussionists from all over the world with the "Home of Drums". The event focuses on practical use cases and personal interaction between manufacturers and musicians. Visitors experience the latest innovations from top brands and can also compare drum kits from different manufacturers in various categories at mixed test stations. Numerous exhibitors will bring themselves and their artists directly into the event program. On the accompanying online platform homeofdrums.com, drum enthusiasts are invited throughout the year to network, take part in video lessons with well-known artists and keep up to date with the event.

After the record-breaking 2019 event with over 100 concerts in around 60 locations, the fifth edition of the Musikmesse Festival is casting its shadow ahead. This year, from March 31 to April 4, it will once again bring great concerts to the city and event highlights to the Frankfurt exhibition grounds.
There are countless opportunities for companies to reach an urban, music-loving target group and promote their brand. Messe Frankfurt offers support in organizing an event on the grounds or in one of the participating clubs or can arrange a local promoter. Companies can also sponsor events and stages.
Visitors to Musikmesse will receive a festival wristband with which they can attend all events free of charge or at a reduced price.
 

Messe Frankfurt Exhibion GmbH / Jean Luc Valentin

Festival Arena 2019: Big Band of the German Armed Forces