Guide for cultural professionals
How should social media be approached strategically? Which tools and platforms are the right ones? And how can a community be built and maintained? A new handbook offers decision-making aids.
In cooperation with the Lucerne School of Business, Guidle has published the practical handbook Cultural professionals and the digital transformation has been published. It provides background knowledge and solutions to questions about the right content strategy, the right channels, building a community and other topics relating to social media. The authors, Barbara Kummler, lecturer at the Lucerne University of Applied Sciences and Arts, and publicist Clemens Maria Schuster, entrepreneur and lecturer at the Lucerne University of Applied Sciences and Arts, provide many valuable tips and practical instructions.
The 180-page guide is available as a paperback for CHF 39 (plus shipping) or as a free PDF version at: www.guidle.com/de/buch-bestellen
A reading sample and the table of contents are also available on this website.
