Expansion in classical music streaming
Deutsche Grammophon, the world's oldest classical music label, and Idagio, a leading classical music streaming service available in more than 70 countries, today announced a major partnership agreement.
The Idagio catalog, which already contains over half a million tracks, will be expanded with immediate effect to include the complete catalogs of Deutsche Grammophon, Decca, Philips Classics and all classical productions of the Munich-based quality label ECM. Currently, 15,000 tracks in lossless audio quality are added to Idagio every week.
As part of the partnership, there will be customized playlists on IDAGIO, curated by Deutsche Grammophon and its artists, as well as a range of supporting marketing and promotional activities.
Till Janczukowicz, founder and CEO of Idagio: "Hardly any classical music lover on this planet has not grown up with the legendary Deutsche Grammophon recordings. They stand for uncompromising quality and great moments in music. The combination of the large catalogs with our technology enables user experiences that were previously unthinkable. For example, music lovers can now compare a Beethoven symphony by conductor Carlos Kleiber with that of Leonard Bernstein and hundreds of other conductors in a matter of seconds. IDAGIO thus transforms every smartphone into the ultimate collection of classical music."
Dr. Clemens Trautmann, President Deutsche Grammophon: "IDAGIO has enriched the dynamic streaming market with an innovative and user-friendly solution especially for classical music fans. We look forward to working together and are confident that Idagio will enable us to make many exciting musical discoveries from Deutsche Grammophon's historic catalog - from important new releases by our artists to timeless rarities."
