Streaming has grown strongly in 2020
Over 139 billion music streams were generated in Germany in 2020. This is almost a third more than in 2019 (107 billion) and three quarters more than in 2018, when 79.5 billion streams were recorded.
The special analysis by GfK Entertainment in cooperation with the German Music Industry Association (BVMI) also shows that the total number of all streaming views since the start of recording in 2013 amounts to 457 billion. The special analysis is based on ad-based and paid music streams lasting 31 seconds or longer.
In the "most streamed song within 24 hours" category, Mariah Carey's "All I Want For Christmas Is You" broke its own record from the previous year (3.2 million) with 4.5 million clicks on December 24, 2020. "Last Christmas" by Wham! is now in second place with 4.2 million streams. Overall, Christmas tracks occupy the entire top 5 of the analysis and are responsible for eight of the ten most-streamed songs within one day.
