Audio streaming top-selling format
Audio streaming has firmly established itself as the top-selling format in the German music market - and once again posted impressive figures in 2019.
As a special analysis by GfK Entertainment in cooperation with the German Music Industry Association (BVMI) shows, the number of music streams exceeded the 100 billion mark for the first time last year with 107 billion downloads. By comparison, Germans generated 79.5 billion streams in the previous year and around 56.4 billion in 2017.
Mariah Carey's All I Want For Christmas Is You is now in the lead in the most-streamed song of the day category. The catchy tune reached 3.2 million views on December 24. Last Christmas by Wham! also almost cracked the 3 million mark on Christmas Eve last year and is now in fourth place in the ranking of the most streamed songs within 24 hours. Between the two Christmas classics are two rap tracks: Ronin by Bushido & Animus and Tilidin by Capital Bra & Samra.
The analysis is based on ad-based and paid music streams with a length of 31 seconds or more.
