Study on global music consumption
People around the world listen to music for 17.8 hours a week, most often in the car. These are the findings of the Music Consumer Insight Report 2018 published by the International Federation of the Phonographic Industry (IFPI).
The study conducted by AudienceNet examined music usage in a total of 20 of the world's largest music markets. Internet users between the ages of 16 and 64 were surveyed in Argentina, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, the Netherlands, Poland, Russia, South Africa, South Korea, Spain, Sweden, the UK and the USA. The survey was also conducted in China and India, but these results were not included in the global figures.
At 66% of respondents, the most frequently mentioned place where music is listened to is the car. At 77%, Germany is well above the average here after South Africa (80%) and ahead of the USA (75%). Streaming is practically ubiquitous: 86% listen to music via on-demand services. Young music consumers are the most active streamers, with 57% of 16 to 24-year-olds using a paid audio streaming service, rising to 61% in Germany.
Licensed music is predominant in the fast-growing music markets: in China and India, for example, 96% of consumers use licensed offerings.user upload services continue to dominate on-demand usage: almost half of the time spent streaming music is spent on YouTube. Copyright infringement remains a significant problem: more than a third (38%) of consumers obtain music through infringing channels, with streamripping being the predominant method (32%).
Link to the report:
http://www.musikindustrie.de/fileadmin/bvmi/upload/05_Presse/01_Pressemitteilungen/2018/IFPI_Consumer_Insight_Report_2018_FINAL.pdf
