Interjection from the umbrella music councils
At this year's autumn conference in Seeon Monastery, the national music councils of Germany, Austria and Switzerland (the so-called umbrella region) adopted a joint interim appeal: they call on politicians to think about digitalization from a cultural perspective.
Martin Maria Krüger, President of the German Music Council, explains that the importance of digitalization for culture and music in particular must be brought further into the focus of public debate. The joint interjection with Austria and Switzerland is an important impulse for the socio-political positioning of music and cultural life in the digital age.
Behind the interjection are Harald Huber, President of the Austrian Music Council, Stefano Kunz, Managing Director of the Swiss Music Council, Irène Philipp Ziebold, President of the Swiss Music Council, Martin Maria Krüger, President of the German Music Council, Christian Höppner, Secretary General of the German Music Council, and Paul Hertel, Vice President of the Austrian Music Council.
The interjection:
1. opportunities and challenges: the digital age offers both fascinating opportunities and fundamental challenges for our societies.
2. the digital age is first a cultural challenge and then a technological challenge.
3. media literacy is above all a cultural competence. At present, digitalization is treated almost exclusively from a technological point of view. It is not enough to equip classrooms with computers.
4 Artificial intelligence, the increasing virtualization of living environments and technological developments harbour potential for change for individuals and for coexistence in our societies. This includes changes in our own perception, in the perception of others, in communication and in reception behavior.
5) The digital age offers new opportunities to promote awareness of the immaterial and material value of creative work (oxygen of society). This also includes the transformation of analog business areas into the digital world.
6 The digital age inspires analogue life and vice versa: The fascinating possibilities of digitalization are giving rise to a new desire for analogue discovery.
