Streaming paid subscriptions are increasing significantly
According to the International Federation of the Phonographic Industry (IFPI), 71% of internet users between the ages of 16 and 64 now use legal music services online. The popularity of paid subscriptions is clearly on the rise.
According to the study, almost a third of 16-24-year-olds stream via paid subscriptions. The very young are particularly keen on music, with 82% of 13 to 15-year-olds stating that they access legal music services, and the majority are also prepared to pay for music.
However, YouTube remains the most used music service: 82% of YouTube visitors use the service to listen to music. YouTube is more often used to play music that people already know and less often to discover new music.
Copyright infringements remain a significant problem: more than a third (35%) of internet users listen to illegal or unlicensed music. Streamripping is on the rise: half (49%) of 16-24-year-olds use streamrippers - software that can be used to save streams - to download music.
The study included data from 13 leading music markets worldwide. Internet users between the ages of 16 and 64 were surveyed. The study was conducted by the international market research institute Ipsos.
