According to the German Music Industry Association, 69 percent of Germans who are planning to give music as a gift this year are planning to put a music CD under the Christmas tree. Concert tickets are in second place with 58 percent, while music DVDs are in third place (34 percent), closely followed by lavish special editions on CD and DVD (26 percent).

Despite their growing importance in the market, digital music gifts still play a subordinate role for Germans. A download voucher is considered by 11 percent of those who give music as a Christmas present, while vouchers for streaming subscriptions are still an option for very few (2 percent).

For the study, the media and social research company TNS Emnid surveyed more than 1000 Germans on their planned Christmas shopping in November 2012 on behalf of the BVMI.

Picture: Kurt Michel - pixelio.de