A new charter for the promotion of Swiss music
SRG and delegates from ten organizations in the Swiss music industry have signed a Swiss Music Charter. It aims to promote Swiss music and new talents and increase their visibility.
The Swiss Music Charter is a cooperation agreement between SRG (Swiss Radio and Television Corporation) and the Swiss music industry. In it, SRG pledges to promote Swiss music and its new talents in all its programming, to broadcast editorial contributions and special programs about Swiss music and to play an active role in the promotion of Swiss music. The new Swiss Music Charter was signed at the annual meeting of the "Swiss Music" dialog body.
The charter continues the previous main objectives. At the same time, it strengthens the exchange of information on SRG's Swiss music programming between the parties involved. The presence of Swiss music in SRG's programming is now defined independently of the type of distribution - linear (radio and TV) or digital. The charter also underlines SRG's commitment to the diversity and novelties of the entire Swiss music scene across linguistic and regional boundaries. It emphasizes the important cultural role of the public media and their contribution to national cohesion.
