Environmental factors influence the music market
A study published by the Royal Society Open Science shows that the success of a song on the market can also depend on the weather.
The team that conducted the study analyzed more than 23,000 songs that appeared in the weekly UK top charts from 1953 to 2019. It found that energetic, danceable songs that evoked positive feelings such as joy and happiness were positively associated with warm, sunny weather and negatively associated with rainy, cold weather. Similarly, in terms of expected seasonal patterns, the popularity of energetic and positive music increased in summer and decreased in winter.
However, the results also show that these results depend on the popularity of the respective songs: While the weather mainly had an influence on the placement in the top 10 of the charts, there was hardly any correlation for less popular songs. This suggests that weather conditions can help a song to the top of the charts under certain circumstances.
Original article:
https://www.aesthetics.mpg.de/newsroom/news/news-artikel/article/here-comes-the-sun-de.html
