Digitalization and global cultural production

When a Korean boy band is heard around the world and films are digitally circulating around the globe: What does this mean for the production of culture? An interdisciplinary team from Goethe University and Johannes Gutenberg University Mainz (JGU) is investigating this question.

Global pop stars: K-pop group BTS (Image: zVg/Kim-Hee Chu),SMPV

The Frankfurt and Mainz team is interested in the extent to which the new cultural industries with supra-regional reach are becoming a factor in the economic development of their regions of origin. And it asks about the significance of the region and origin of the creative artists.

The Archive of African Music (AMA) at JGU Mainz - one of the world's most important collections of recordings of African music from the 20th century - plays a special role here. The AMA is a source for the sub-projects dealing with music - such as research into Nigerian pop music marketed as "Afrobeats", which combines different genres in a novel way

On board the research project are experts from economics, African studies, Korean studies, sinology, ethnology and film studies.

Original article:
https://aktuelles.uni-frankfurt.de/forschung/wie-die-digitalisierung-die-weltweite-kulturproduktion-aufmischt/

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