Entrepreneurial strategies in the creative industries
For the third time, the Zurich University of the Arts (ZHdK) is publishing a report on the creative economies. After the first two reports focused on the creative scene and the interface with other sectors, the focus is now on entrepreneurial strategies.
The term "positive economy" refers to models and considerations on how artists and designers bundle their various opportunities into suitable entrepreneurial arrangements. As in the previous reports, information on the number of employees and company size in the submarkets is presented, supplemented by maps on the regional concentration of the industry in Switzerland.
The report aims to contribute to the understanding of new business models. It deals with issues surrounding digitalization and examines how this influences the business models of artists and designers. According to Christoph Weckerle, co-author of the study and Director of the Department of Cultural Analysis and Mediation at ZHdK, it becomes clear that business models in the creative economies hardly separate creation and production processes and thus differ from "conventional" entrepreneurial models.
Embedded in the report are portraits of players in cultural professions worldwide: based on over 120 interviews, they provide an insight into various artistic lifeworlds and their entrepreneurial strategies. The report can be ordered online and is now available for download in English. French and German versions will also be available to download from fall 2018.
Order at www.creativeeconomies.com
