The music critic between producer and consumer

A project by the Swiss National Science Foundation, the Lucerne School of Music and the University of Sheffield is investigating the role of music criticism in the classical music market. A survey is being conducted for this purpose and will be online until the end of the year.

I-vista / pixelio.de

In the project description on the website of the Lucerne School of Music, the study is presented as follows: "Reviews of music recordings and performances are published daily in the daily press as well as on the Internet. A central function of such reviews is to offer the consumer a kind of orientation aid. (...) The present project (...) examines the function of criticism in the classical music market from the perspective of critics and consumers and determines the characteristics of music criticism that most influence consumer and purchasing behavior. Interviews and experiments as well as questionnaires and qualitative text analysis are used in the study." The project manager is Elena Alessandri. It is expected that the project will "provide a deeper understanding of the psychologically motivated behaviors of consumers caused by music criticism". "This understanding forms the basis for a more targeted and effective approach to music criticism, especially with regard to the lack of orientation caused by a music market that is almost impossible to navigate today."

Part of the project is a survey of people who enjoy listening to classical music. The survey will be conducted online and will be available here until the end of the year:
Link to the survey

 

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