End of Musikmesse Frankfurt
Musikmesse, Musikmesse Plaza and Musikmesse Festival will not take place in Frankfurt in April 2022. Messe Frankfurt will generally no longer continue the business-to-business part of Musikmesse.
The dramatic transformation of the instrument market, in which over 70 percent of sales are distributed among a small number of online retailers, has already had a strong negative impact on the Musikmesse trade exhibition in recent years and has intensified the transformation from an industry event to a consumer event. As a result, Messe Frankfurt will not be continuing the B2B section of Musikmesse. The theme of music will be implemented at a later date as part of a reorganization of the B2C formats, writes the fair.
The end-consumer formats Musikmesse Plaza and the Musikmesse Festival cannot be implemented in view of the current situation and the short lead time for April 2022, Messe Frankfurt continued. In particular, concerts with high attendance by international artists, concerts in clubs and unusual venues as well as music education offers could not have been seriously planned under the current hygiene regulations.
