Using data from social media for the music industry
Social media offer a lot of information. However, the data is mostly unstructured, distributed and only accessible with great effort. The St. Pölten University of Applied Sciences is developing an analysis program that will automatically evaluate this data and make it usable for the music industry.
In the SAMBA (Smart Data for Music Business Administration) project, a team is developing context-based analysis methods and procedures for structuring and visualizing data. With this data, music managers should be able to assess the so-called "artist life cycle" and thus, for example, whether the popularity of a song is declining or whether it still has potential.
The program should also be able to distinguish automatically generated comments and activities by so-called bots from comments by people with real accounts. For example, many likes with few views of the profile or song can be an indication of the activity of bots.
More info:
https://samba.fhstp.ac.at/
