Classical music and opera with high development potential
The German Orchestra Association (DOV) welcomes the results of the "Concerti Classical Music Study 2016". Contrary to previous assumptions and studies, the new study shows, among other things, that classical music has a very high potential, especially among younger people.
According to DOV Managing Director Gerald Mertens, a particularly pleasing and surprising result of the study is that people in the 20 to 29 age group go to concerts even more often (78.7 percent) than people in the 50 to 59 age group (60.7 percent). It seems that the massive expansion of music education by orchestras and concert halls over the last 15 years is now beginning to bear fruit.
The music schools' decades of broad-based work is obviously also reflected here. According to Mertens, there can no longer be any serious talk of the much-publicized ageing of the classical music audience or even the death of classical music.
Mertens states: "Young classical music audiences are different to older audiences. This presents new challenges for orchestras and concert halls to exploit the development potential of the younger generation through innovative concert offerings, a targeted break with traditional formats and contemporary marketing."
Info: The concerti Classical Music Study 2016 "Typically Classical!" was conducted by the Hamburg Media School in cooperation with concerti and is available at www.klassikstudie.de available.
