The bianca Story achieves crowdfunding record
With 91,000 euros raised via the crowdfunding platform We make it, the Swiss group The bianca Story has achieved a swarm funding record. They are now making their latest album available free of charge.
With the free campaign, the group is trying to "carve a hole in the hardened rock of the music industry", they write themselves on the We make it platform. Supporters receive the work signed in advance, in an unusual form. The music may be freely copied and distributed everywhere.
On the website thebiancastory.com it is now available to download free of charge. It will be sold as a CD at cost price. In addition, every concertgoer will receive the new CD as a gift on the upcoming tour.
"In order to liberate the music", the group made the costs transparent: production, manufacturing, distribution, communication, the record company's share and their own earnings (3000 euros) were made public.
