Swisscom withdraws from music sponsorship
The Swiss online portal Arcinfo reports that Swisscom is to withdraw from music sponsorship. For the Gurtenfestival, where the company is the main sponsor, the news comes as a "great surprise" according to Swissinfo.
The change in Swisscom's sponsorship strategy will take effect from 2014. After around ten years of sponsoring music, the company wants to turn its attention to other cultural and sporting events, Swissinfo quotes Swisscom spokesperson Christian Neuhaus as saying.
Swisscom is examining alternatives in cultural sponsorship. Music festivals have lost their appeal because they no longer allow them to stand out as sponsors, Neuhaus continues. There are too many festivals for that.
Following the loss of traditional sponsors from the alcohol, tobacco and communications industries, festival organizers now have to look for new financial partners. If this is not successful, tickets are likely to become more expensive.
