Kühne replaces Nestle as main sponsor in Lucerne
The Kühne Foundation will be the main sponsor of the Lucerne Festival from 2020. The main focus will be on a partnership with the Lucerne Festival Orchestra. The Lucerne classical music event is thus compensating for a reduction in Nestlé's commitment.
The contract between the Lucerne Festival and the Kühne Foundation will initially run from 2020 to 2022. At a media briefing at Lucerne's KKL, Foundation President Klaus-Mchael Kühne emphasized that the Foundation has no interest in actively marketing the Kühne brand through sponsorship. The commitment therefore appears to have more of a patronage character. Lucerne Festival Director Michael Häfliger did not want to reveal any specific details about the financial scope of the agreement at the orientation.
The non-profit Kühne Foundation, based in Schindellegi, was established by the Kühne family in 1976. It promotes training and further education as well as research and science in the transport industry and logistics. It is involved in allergology research at the Hochgebirgsklinik Davos. The Kühne Foundation also runs the clinic, which focuses on the treatment and rehabilitation of allergies and heart disease. In the cultural field, it supports festivals, opera houses and concert halls in various European countries. It also plays an important role at the Salzburg Festival.
