The Menuhin Festival Gstaad aims to further increase its attractiveness by establishing a summer academy from 2014. As part of the Gstaad Academy, the activities in the areas of master classes and cultural mediation are to be combined and expanded.

The centerpiece is the Gstaad Conducting Academy planned for the years 2014 to 2016 under the direction of the renowned conductor Neeme Järvi. The project is important for the region from both a cultural and tourism perspective, writes the canton.