Development paths of the Grand Théâtre de Genève
The city, canton and municipalities of the Geneva region have commissioned a study on the future prospects of the Grand Théâtre de Genève from the consulting firm Actori. This revealed a number of weaknesses.
Actori notes that the company's financial expenses are increasingly developing in favor of wage costs and to the detriment of expenditure on artistic expenses.
The study also criticizes the fact that the costs for a production in Geneva are relatively high compared to the theatres in Brussels, Barcelona and Zurich. The theater is also called upon to reach new audiences and intensify its outreach work.
Among other things, the consultants recommend raising ticket prices in the highest categories and lowering them in the lowest, as well as stepping up marketing efforts.
More about the study (French):
