New cultural strategy for Aarau
The Aarau City Council has adopted the 2023-2030 cultural strategy. It was drawn up in 2022 with the involvement of Aarau's cultural event organizers and cultural professionals.
The new cultural strategy contains three fields of action: cultural offerings, framework conditions and access and anchoring. Seventeen action-oriented measures have been defined for these fields of action. In addition to reviewing and adapting the practice of cultural promotion, cooperation within the cultural sector and exchange with third parties should be encouraged. The city also writes that the space situation for cultural professionals needs to be improved. Aarau's visibility as a city of culture can be improved with targeted cultural marketing.
The development of the strategy and its measures is based on a participatory event (over 100 participants) and was then reflected on again in an online survey (138 participants). The strategy was drawn up by a committee of representatives from the worlds of culture, politics and administration. The cultural strategy is valid until 2030. Parallel to the strategy paper, a detailed lead article was drawn up, which elaborates on the specific projects, tasks and the respective partners. The Culture Department is convinced that the implementation of the various measures can only succeed if we work together. In future, a regular newsletter from the Culture Department will provide information on the ongoing process and the weighting of the various topics.
More info:
https://www.aarau.ch/kultur-freizeit/kultur/kulturkonzept.html/164#kulturstrategie
