Creatives and digital value creation
The German Content Alliance (DCA) is calling for "a sustainable digital agenda that sustainably improves market conditions and the legal framework for the cultural and media industry".
The demands include "the creation of a digital ecosystem in which online platforms give creators and their partners a fair share of the added value they generate with their diverse content". The rights of creators and their partners must be strengthened, access to the open internet and equal communication opportunities must be guaranteed, digital consumer protection must be transparent and comprehensible for all parties involved and creativity and technology must be considered together.
In addition, the opportunity should be used to "confidently stabilize the achievement of plurality as well as cultural and linguistic diversity in Europe through regulation and also take it seriously as part of the further development of the digital single market".
You can find the full DCA position paper at www.deutsche-content-allianz.de
