Suisseculture calls for diverse SRG culture
Suisseculture, the umbrella organization of Swiss cultural professionals, is calling on the SRG to work towards a strong public service with high-quality cultural programming. The association also wants to be more involved in this process.
According to Suisseculture, the strategic changes at SRG "represent a fundamental paradigm shift alongside the recent reduction in cultural production, the effects of which on the cultural sectors are unforeseeable in several respects". On the one hand, because the process of developing these strategies is not transparent. On the other hand, because the representatives of the cultural associations, in particular Suisseculture as the representative of creative artists and their copyright societies, are not actively involved in the process.
Suisseculture is aware that "the technological change in the forms of media distribution and consumption ('digitalization') represents an important process of reorientation for SRG and its cultural departments". This process will have far-reaching consequences and means that many fundamental considerations and clarifications will have to be made regarding the long-term consequences.
Suisseculture sees great opportunities in digitalization, but insists that this does not lead to a reduction in quality and that cultural professionals are actively involved in this process.
Original article:
https://www.suisseculture.ch/index.php?id=23&tx_ttnews%5Byear%5D=2021&tx_ttnews%5Bmonth%5D=02&tx_ttnews%5Btt_news%5D=212&cHash=3c52cb7306852d608f0357e50b41c111
