IFPI and GFK extend cooperation
GfK Entertainment has been compiling the Official Swiss Hit Parade on behalf of IFPI Switzerland since 1983. Both partners have now announced that they will extend their joint contract until 2020 and expand their cooperation.
GfK Entertainment will continue to compile the official Swiss music market data as well as the weekly single, album and compilation hit lists. The Planet Music online tool developed by the company will provide IFPI Switzerland with a comprehensive overview of current trends and developments in the Swiss music industry with immediate effect.
The contract follows a whole series of innovations such as the expansion of the single hit parade from 75 to 100 positions and the introduction of the Number 1 Award in the Official Swiss Hit Parade. Many more innovations are planned for 2018.
GfK Entertainment determines the official Swiss charts and market research data on behalf of the industry associations. At the beginning of 2017, the collaboration with the Swiss Booksellers and Publishers Association (SBVV) was extended until 2020. Other partners include the Swiss Video Association (SVV) in the film sector and the Swiss Interactive Entertainment Association (SIEA) for the video games segment.
